High Rankings Are Vital For Your Internet Marketing
Searching Through Information Overload
- Search engines sort through more than 8 billion Web pages and approximately 4 trillion words on every keyword search.
- Whenever search engines such as Google, MSN, Yahoo, Looksmart, Lycos and Inktomi introduce new algorithms to refine, refocus or improve searching on the Web, the re-sort can often send websites with previous high visibility tumbling from their valuable high rankings.
- 185.55 million Internet active users in the United States in 2004
- 20.45 million Internet active users in Canada in 2004
- Over 1 billlion internet users projected for the WorldWideWeb for 2005
Source: Computer Industry Almanac Sept. 2004
How They Search- Internet users typically only scan the first two pages of Internet listings while searching. This means that in order for your website to be productive, you must be found within the first 20 hits.
After ten years of developing SEO e-commerce websites that retain high Internet visibility and increase website traffic and sales, our client base has expanded to include professional and retail businesses in the Midwest, across the U.S. and into Canada.
E-Commerce Forecasts
- E-Commerce sales are expected to increase by approximately 15 percent compound annual growth rate through 2010, growing to $331 billion.
Source: Forrester Research, Inc., August, 2004
- B-2-B trade is expected to reach $8.53 trillion by 2005.
Source: Gartner Research
- The worldwide value of goods and services purchased by businesses through e-commerce is expected to increase from $282 billion in 2000 to $4.3 trillion by 2005.
Purchases made via B-2-B e-commerce in the United States are expected to increase at an annual growth rate of 68 percent between 2001 and 2005.
Source: International Data Corp, 2002
- Online retail spending is predicted to reach $105 billion by 2007.
Source: Jupiter Research, 2003
Value of Organic Search Listings
- Web searchers find that non-paid listings are more relevant than paid listings on commercial searches. 60.5 percent deem organic search results as more relevant versus 39.5 percent favoring paid listings across all search engines.
Source: iProspect Search Engine
User Attitudes Survey - March 2004
Internet Benefits Small and Mid-Sized Businesses
Atlanta-based Web hosting firm, Interland, recently completed a nationwide e-commerce study surveying small and mid-sized businesses with Web sites. The study finds 78 percent of small businesses surveyed report benefiting from having a Web site, as well as many other interesting e-commerce trends. Reported by staff writers for SmallBusinessComputing.com, October 2, 2003. www.internetnews.com/stats/article.php/3086151
Search Engine Optimization Myths
SEO lies and the lying liars who tell them. Don't be victimized by unethical search engine marketers making false promises. Shari Thurow, renowned expert on search engine-friendly Web sites and marketing director at Grantastic Designs, alerts businesses to be cautious when shopping for an SEO company. Shari Thurow is the author of the top-selling marketing book, Search Engine Visibility, published through New Riders. www.clickz.com/search/results/print.php/3110091, November 24, 2003.
Now That You've Got IT, Flaunt It
Joanna Pineda, CEO of Alexandria-based design company Matrix International gives entrepreneurs five techniques for using the Internet to promote business, reported in Washington Business Journal, November 10, 2003. washington.bizjournals.com.
Attracting Traffic to Your Web Site
Karen E. Klein, a Los Angeles-based freelance writer and small business expert gives advice on boosting website traffic. October 21, 2003. www.businessweek.com
Do E-Commerce Web Site Visitors Want to Get Personal?
Personalizing your e-commerce Web site — customizing visitor interactions to drive revenue and increase customer satisfaction and loyalty — is reported to cost more than four times more than a comparable non-personalized dynamic e-commerce website, according to Jupiter Research. Do visitors want this service and is the technology cost effective for your business?
Read article by Laura Rush, managing editor, Ecommerce-Guide.com: www.ecommerce.internet.com, October 14, 2003.
E-Commerce Learns to Deliver on Old-Fashioned Customer Satisfaction
Retailers are learning to woo and paper online shoppers with improved Web content, navigation and online services. Reported in Business Week by staff reporters. "E-Shoppers Are Now E-Spenders," November 24, 2003. www.businessweek.com.
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